Mark Rubenstein, it seems, was doomed from the start. His earliest clear memory involves returning home from school one day, aged seven or eight, to find his
long-suffering parents sitting him down for a firm but fair chat. After patiently explaining the concept of long-distance phone bills in great detail, they demanded to know whether he could explain a month’s worth of daily and lengthy long-distance calls to Battle Creek, Michigan. As it turned out, he could. Our young hero went on to explain that he’d sit in school all day, writing and composing jingles for Pop-Tarts, before rushing home to phone Kellogg’s in Battle Creek and enthusiastically singing his jingles for anyone who answered the phones. Clearly, a lifetime of creative pursuits awaited, despite his parents’ complete and total lack of amusement with the staggering phone bill.

 

After studying Graphic Design at Rhode Island School of Design and Parsons, Mark’s career path has taken him through a wide variety of Creative Leadership roles, including Warner Bros., Sotheby’s, J Walter Thompson, Simon & Schuster and NBC.

 

With deep B2B and D2C experience spanning print, digital and video, Mark has an extensive history of strategizing and creating high-end global materials across a range of avenues including brand identity, marketing, advertising, collateral, editorial, experiential, packaging and presentation. Additionally, Mark has an expansive background in copywriting, copyediting, and managing staff, projects, schedules, resources and budgets.

 

Since 1998, Mark has deftly eluded the chart-compilers with his band, Sour Jazz, which has taken him around the world, most recently spreading jollity, mirth and partial hearing loss amongst the youth of Europe and Japan. Sour Jazz are currently recording their eighth album which, mercifully, does not include any songs about Pop-Tarts.